On the box, never in it.

Reese’s Puffs partnered with Angel Reese for their very first cover athlete. Angel’s unique duality led our campaign by reminding people that you can’t put this Barbie in a box, she’d rather be on one. We created a series of videos to support the launch.

We supported the campaign with lots of social videos. We started with a teaser and ended with a limited edition KidSuper Reese’s Puffs bag drop.

And we captured imagery along the way to sustain on social.

Design Director/AD: Becky Eliers
Senior Designer/AD: Laura Schmidt
Copywriter: Sash Sridhar