Holiday Family Favorites

The Pillsbury Bake-Off is a time-honored tradition. For the 52nd annual competition, the brand wanted to highlight Holiday Family Favorite recipes. So we partnered with America’s mama, Donna Kelce, to host alongside the Doughboy himself. She’s even been making the 1969 winning recipe for her own family for decades.

And she brings some Holiday magic into her kitchen by inviting one very special guest…

Then, she gets trendy.

We capitalize on some social trends to keep Donna and the Bake-Off in feeds throughout the holiday season.

Design Director: Becky Eilers
Senior AD: Laura Schmidt
Creative Director / Director: Tess Nyberg