Protein never tasted so good.

To support the launch of Yoplait Protein, we shot a library of images for paid media, ecomm, and video. She shot stop-motion gif-like actions to piece together into :15 and :06 video, overlaid with some fun, graphic animation, all while connecting a new sku to the Yoplait Real Smooth look and feel.

GCD: Tess Nyberg
Design Director: Becky Eilers
Sr Designer/AD: Laura Schmidt
Copywriter: Anna Zollar