Laura Schmidt

 Go ahead, eat the brownie.

Fiber One wanted to breathe new life into year two of their Fall Off Forgiveness campaign. The charming and hilarious Lisa Ann Walter to encouraged frustrated dieters to ignore temptation and just go ahead and eat the brownie.

We created shorter social cuts and GIFs to support the campaign with tons of content.

For the launch of the long-awaited Fiber One donuts, we refereced Lisa Ann’s role in the Parent Trap.

GCD: Tess Nyberg
Writer/CD: Eric Schlauch
Art Director: Laura Schmidt
Producer: Tammy Auel